Vince Avery
The CEO
My name is Vince Avery, and I grew up in South Central Los Angeles. From a young age, I’ve always had a passion for shoes. To me, there was nothing better than getting a new pair. Over time, I realized that with nice shoes, you also need a clean outfit to match—and that idea became part of the foundation for my brand.
What truly inspired me to start my own brand was my dad. He had his own clothing line and constantly encouraged me to create one myself. For a long time, I didn’t act on it—until one day, the idea just came to me. I don’t know exactly how or why, but I decided to take a chance. I used $200 I had saved up and invested it into my first drop: 24 beanies, 12 black and 12 pink. They sold out in just three days.
From that moment forward, people began to know me as Rich Minds. I’m grateful for everyone who has supported me on this journey. This is only the beginning, and I can’t wait for you all to see how far I’ll grow in the years to come.
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